Choosing a color is not an aesthetic decision. It's a statement.
At Boüret, every shade that is added to our collections is born from a deep place: a memory, an emotion, a silence, or a story that has not yet been told.
Today we want to share with you how we choose the colors for each season and introduce you to the two new ones that are coming to color our autumn/winter icons: Mocha Mousse and Bordeaux .
How do we choose the colors at Boüret?
Each season begins with a question:
What do we want to convey this fall/winter?
The answer is never a trend. It's a heartbeat.
We observe our surroundings: the textures of winter in the north, the melancholy of cold sunsets, the books we read, the women we admire. And from there, we build a palette that breathes authenticity and presence.
We tested how a color behaves under studio light and sunset light. How it interacts with our fabrics, how it moves across the body. We weren't looking for a pretty color: we were looking for one that says something without words.
Mocha Mousse
The warm whisper of the earth that breathes elegance.
A sophisticated neutral that transcends seasons and goes well with all of them.
It rests on the skin like a second layer, enveloping without imposing.
Perfect for guests seeking refined discretion, or for brides who opt for understated and timeless beauty.
Bordeaux
The quiet intensity of desire.
A deep, elegant, timeless color.
It doesn't shout, but it leaves a mark. Like a glass of wine at dusk, it envelops, transforms, seduces.
Ideal for pieces that want to make a statement without losing the classic soul of Boüret.
When color is not a trend, but identity
At Boüret we don't follow trends: we dress them with soul .
Each new shade is a piece of the universe we have been weaving for 15 years.
That's why Mocha Mousse and Bordeaux are not just colors: they are a way of feeling autumn, of embracing who we are, of celebrating what endures.